Toonpur Ka Superrhero marked a paradigm shift in the integration of Animation with Live-action cinema and did so successfully. The film was resilient, stood on its own against one of the biggest releases, confounded skeptics that animation doesn’t work in India, Ajay & Kajol endeared the young audience through their superlative and endearing performances. The film run successfully across the country for 4 weeks, marked by solid gross ticket sales, favourable critics’ reviews especially for the performances and the technical feat of the seamless blend with great animation and outstanding audience reactions across the board! As we had targeted, with this film we managed to cut across age groups – adults and children alike adored the film, a precursor of good things to come and an opening for different, family oriented ideas.
Toonpur.. is etched in history as India’s first live-action & 3D animation combination film and I am glad that it will have the tag of a successful movie venture to go with this honour. Cheers!